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THE ICON

Retail concept store THE ICON is presented in Kyiv, Ukraine, and during its existence managed to take a leading position in the market.
THE ICON
International labels and carefully selected pool of young designers
One of the most ambitious retail projects in Kiev
In business since 2010
More than 90 brands of women's and men's clothing, shoes and accessories.
International labels and carefully selected pool of young designers
One of the most ambitious retail projects in Kiev
01 / 04

Services rendered on the project

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THE ICON
Epics
The customer approached SKALAR company with a question to develop an online platform to demonstrate a range of luxury clothing, shoes and accessories, which will be convenient, modern but at the same time minimalistic
Client Tasks
To develop the online store according to the design concept provided by the customer
Perform exchange with warehouse and accounting systems
Refine customer support functionality for the convenience of customers
Improve search engine optimization
Task

We offered to develop an online store, including additional functionality that will increase the conversion rate on the site

Layout of a website

Layout of multiplatform online store according to the design provided by the customer

Exchange with the accounting system

Two-way exchanges of products, categories, brands, descriptions with the site and 1C in real-time, which ensures the accuracy and speed of accounting for goods and orders

Functional "Products on Photos" module

Allows you to mark items worn by a model directly on photos and when clicking on it, we can see a minimized product card, its price, go to the detailed product page, which increases conversion

Connection of banking payment systems

A convenient and secure way to pay for goods in an online store

Intelligent journal

Pulling up products in articles based on specified parameters, which allows for creating attractive content and increasing sales

Schema and OpenGraph micro-markup

Optimization of the site for search engines and social networks, which contributes to increased visibility and increased traffic

Waterfall

Applied methodology

The Waterfall methodology is a classic software lifecycle model that consists of sequential and linear development phases. "Waterfall" allows you to plan and fix the budget and schedule plan.


We use this model to develop systems where all their requirements can be defined and fixed in advance, assuming that these requirements will not change during the implementation of the product.

"Waterfall methodology is good for predictable projects, but not for innovative ones." - Steve Blank, author of Agile Methodology
Project results

Project results

Created a new multiplatform theicon.ua, which has become a logical extension of the brand in the digital space, which reveals the world of THE ICON in a new format

Project development timeline
5 months
Development costs
1500 hours
01

Meetings spent:

150 hours

02

Maintenance costs

50 hours/month

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