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Yagodar

YAGODAR is a caring Ukrainian producer of fruit-and-berry products from Dnipro (facilities of MASTER-FOOD LLC). The brand is present in major national chains: METRO, FOZZY, NOVUS, Fora, EKOmarket, and others.
Yagodar
Sugar‑free & low‑GI jam lines (diabetic‑friendly).
Ukrainian producer of natural jams, sauces, fillings, syrups, and teas
Production in Dnipro on the facilities of MASTER-FOOD LLC
On the shelves of leading national retail chains
Wide lines of flavors and formats with a focus on natural ingredients
Sugar‑free & low‑GI jam lines (diabetic‑friendly).
Ukrainian producer of natural jams, sauces, fillings, syrups, and teas
01 / 05

Services rendered on the project

More
Yagodar
Epics
Launch a fast, secure, SEO‑first eCommerce with a clear conversion path (progress bar for free delivery, sticky mini‑cart), robust search & filters (SEO‑friendly URLs), scalable integrations (payments, delivery, CRM)
Client Tasks
Build from scratch
Payments (LiqPay/MonoPay), Delivery (Nova Poshta/Ukrposhta).
Simple 1–2-step checkout, popular payment and delivery methods (progress bar for free delivery).
Recommendation engine + personalization.
Conversion‑first catalog, product tiles and PDPs.
Loyalty wallet and referral program (“you + friend = gifts”).
Multilingual storefront (UA/RU) and SEO‑first foundations.
Task

A full-cycle online store for the brand, focused on conversion, loyalty, and organic growth: UX that matches the brand, connection between the product and the recipe, convenient payment, recommendations, bonuses/referrals, and operations that are understandable for the team.

Architecture

Modern build that keeps pages fast and stable, even on peak days.

Media Service

Images auto‑optimize and resize on the fly; faster loads, less traffic.

Tech Stack

Modern tools under the hood (Next.js, Laravel/Aimeos, React.js, Redis, NGINX, CDN) keep the store fast, secure and easy to evolve.

Payments & Delivery

Card payments via LiqPay/MonoPay; Nova Poshta & Ukrposhta options.

Search & Filters

Smart search with hints and typos; clear filters to find fast.

Recommendation Engine

Personal picks and “Bought together” to lift basket value.

Loyalty & Referral

Bonus wallet in UAH; easy earn & spend; gifts for invited friends.

Content & Recipes

Recipes linked to products inspire use and purchases.

Internationalization

UA/RU live; users and Google see the right language.

SEO Foundation

Search‑friendly pages with structured data and clean links.

Scrum

Applied methodology

Scrum is an Agile project management methodology that is widely used in the modern world not only for development. Scrum provides project management based on the principles of self-organization and collective responsibility.


Development in Scrum starts almost immediately, without careful planning and documentation, defining the scope of tasks only for the next sprint (2-3 weeks), or several sprints.


The output of each sprint is finished functionality that can be: "tapped". Only what is necessary for development is documented. This is why Scrum is one of the "fastest" methodologies.

"Scrum is the art of doing twice as much work in half the time." - Jeff Sutherland, one of the creators of the Scrum methodology
Summary

Summary

Who:
Ukrainian clean‑label brand from Dnipro
What we built:
A conversion‑first D2C store: easy catalog and search, friendly checkout with a free‑delivery bar, recipes tied to products, personalization, etc
01

Project development timeline

8 months

Development costs

6400 hours

Support and development costs

80 hours / month

02

Why it matters:

Higher AOV and repeat purchases

For teams:

Simple day‑to‑day operations

Outcome:

A fast, trustworthy store ready to scale

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