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Big Data & Analytics

BigData &Analytics

Big data and analytics have become key tools in the modern world. Big data refers to vast amounts of information that can be analyzed to identify trends, patterns, and relationships. Analytics, on the other hand, uses this data to make informed decisions and predict future events.


AI and Data Science use big data and analytics to create models that can learn and adapt. This allows businesses and organizations to use data to optimize processes, improve products and services, and make more effective decisions.

Tools that help businesses see the future and make the right decisions today
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Open up new horizons for your business

Examples of using big data and analytics in various fields:

E-commerce:

  1. Demand forecasting: Using historical sales data and external factors, machine learning can predict future demand for products, helping to optimize inventory management.
  2. Customer segmentation: Machine learning algorithms can analyze customer behavior and group them according to various criteria, allowing for more precise targeting of marketing campaigns.
  3. Recommendation systems: Machine learning can analyze purchase history and customer preferences to suggest products they may buy in the future.

Marketing:

  1. Customer segmentation: Big data can be used to analyze customer behavior and segment them into different groups, allowing for more precise targeting of marketing campaigns.
  2. Analysis of marketing campaign effectiveness: Analytics can be used to measure the effectiveness of various marketing campaigns and determine the most effective strategies.
  3. Predicting customer behavior: Big data can be used to predict customer behavior, helping in planning marketing campaigns and improving customer relationships.

Logistics:

  1. Delivery route optimization: Big data and analytics can be used to optimize delivery routes, considering various factors such as traffic, weather, and time of day.
  2. Inventory management: Analytics can be used to optimize inventory management, predict demand, and manage the supply chain.
  3. Delivery time prediction: Big data can be used to predict delivery time, considering various factors such as distance, load, and others.

Big data and analytics have become an integral part of modern business, allowing companies to make informed decisions and improve their operations. If you want to learn more about how these technologies can help your business, we are always ready to help!

Business tasks solved by analytics
Modern data analytics is capable of solving a wide range of business tasks across various industries. Below are just a few examples of how analytical tools support businesses (especially in e-commerce and logistics):
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Increasing conversion and average check in online retail through personalized recommendations and customer behavior analysis.
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Optimizing warehouse stocks and preventing shortages or surpluses through accurate demand forecasting.
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Accelerating delivery and improving logistics efficiency with route, schedule, and vehicle load analysis.
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Reducing customer churn by identifying warning signs and offering timely personalized deals or services.
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Boosting marketing performance through audience segmentation and targeted campaigns based on deep preference analysis.
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Key stages of big data and analytics project implementation at SKALAR
Identifying and Prioritizing Business Goals
Data and Process Audit
Defining Requirements and KPIs
Architecture Design and Technology Selection
Implementation Planning
Cost Estimation and Budget Approval
Development and Quality Control
Deployment, Training, and Support

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Identifying and Prioritizing Business Goals

We begin by immersing ourselves in your business: conducting stakeholder interviews, studying your company’s strategic objectives and the problems that need to be solved. At this stage, it’s crucial to identify the key questions that analytics should answer — this helps focus the project on delivering the most valuable outcomes.

At each of these stages, the project is under the close supervision of SKALAR experts. This systematic approach to implementing analytics projects ensures predictable results and minimizes risks. You can be confident: by entrusting us with your big data needs, you gain a partner who delivers the project end-to-end – from idea to stable operation within your company.
Types of analytics solutions we develop
Our experience covers projects across a wide range of industries — primarily e-commerce and logistics, as well as fintech, retail, manufacturing, telecom, and more. In each sector, analytics helps create unique solutions tailored to specific business needs. Below are the main types of analytics solutions we develop for our clients:

BI systems and interactive reporting dashboards

Corporate data warehouses (Data Warehouse) and data lakes (Data Lake)

Real-time data streaming and monitoring systems

Personalized analytics systems for e-commerce (e.g., recommendation services)

Analytics and optimization platforms for supply chains and logistics

In short, SKALAR is capable of developing and implementing virtually any type of analytics solution that helps your business grow and operate more efficiently. We are not limited by specific platforms or tools — each solution is built from scratch to meet your unique needs.
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Why choose us

Top-Level Data Analytics Expertise

Analytics is our core strength. We thoroughly study your business goals and offer solutions based on data and deep industry understanding. You don’t just get executors — you get expert consultants who help refine the product vision. This level of requirement analysis from the start ensures that the final solution will match your expectations 100%.

Experience with Large-Scale Big Data Projects

SKALAR has successfully delivered numerous big data projects. Our portfolio includes solutions that process millions of records daily and handle real-time data streams. We know how to design architectures for high-volume data, ensure enterprise-level reliability and security. If your project needs scalability and robustness — we have the necessary experience.

Expert Team with 18+ Years of Experience

Our core team — data analysts, system architects, software engineers, and project managers — has over 18 years of experience in their fields. Essentially, your project will be executed by IT industry veterans who have handled a wide range of projects. This wealth of knowledge allows us to find optimal solutions where less experienced teams may struggle.

Deep Understanding of E-commerce and Logistics

We have extensive experience with e-commerce and logistics companies, and understand the specifics of these industries. This means we speak your language and know from the start what to focus on. Our analytical solutions have already helped online retailers increase sales and logistics operators optimize supply chains.

Comprehensive and Systematic Project Approach

We look at each project from all sides — technology, business value, and user experience. Our approach combines proven methodologies for business and data analysis (UML, diagrams, statistical methods) with flexible development practices (Agile/Scrum). This ensures a balance between careful planning and adaptability. As a result, projects are delivered on time, on budget, and remain flexible to changing requirements or data.

Full-Cycle Turnkey Services

We cover every need of your analytics project: data consulting, business analysis, UI/UX design (for dashboards or apps), development, testing, DevOps, user training, and support. You don’t need to bring in outside vendors — we take full responsibility for the result at every stage. This saves your time and ensures high quality, since a single cohesive team handles the entire project lifecycle.

The most frequently asked questions
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What types of analytics solutions do you develop?
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How much does a big data and analytics project cost?
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What technologies do you use in analytics projects?
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How quickly can an analytics solution be implemented?
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Do we need to prepare data before starting the project?
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Can the new analytics solution be integrated with our existing systems?
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How do you ensure data security and confidentiality?
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What if we don’t have “big” data? Is analytics still relevant?
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What kind of support do you offer after implementation?
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Will the solution scale as our business grows?
Technology Stack
Front-end
Back-end
DB and Analytics
Mobile
Deploy and Monitoring
Bootstrap

Bootstrap

HTML 5

HTML 5

React.js

React.js

Figma

Figma

Modern Web App

Modern Web App

d3.js

d3.js

Redux

Redux

JavaScript

JavaScript

Web Sockets

Web Sockets

Backbone.js

Backbone.js

SCSS

SCSS

CSS 3

CSS 3

View all technologies

Ready to start developing a project?
Leave a request — and the SKALAR team will contact you to discuss the details and offer the best analytics solution to achieve your business goals. We’ll help bring your idea to life with maximum efficiency!
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